A diverse showcase of print media, ranging from creative commercial layouts to political mailers. This collection utilizes both flat and complex folded formats to deliver impactful, persuasive messaging across various industries.
Software: Adobe Photoshop, Indesign & Illustrator
Nomad News: Magazine
Brief:
BIG PICTURE MESSAGE: A high-end, travel magazine for remote workers and those interested in remote work
PROJECT-SPECIFIC GOAL: An 8-page editorial spread
CREATIVE THEME: Rugged wanderlust meets modern minimalism
TONE & STYLE: Earthy tones and bold type
Scoop Loop: Billboard & Coupon
Brief:
BIG PICTURE MESSAGE: A sustainable, subscription-based ice cream service that uses reusable glass jars and bike delivery
PROJECT-SPECIFIC GOAL: Design a punchy billboard advertisement and direct mail "coupon" for the subscription
CREATIVE THEME: The "never-ending" joy of dessert
TONE & STYLE: Friendly, minimalist, and bubbly
Brief:
BIG PICTURE MESSAGE: Shea Backus takes care of only herself and protects the culture of corruption
PROJECT-SPECIFIC GOAL: Attack
CREATIVE THEME: “Stacking Up”
TONE & STYLE: Attack, negative
*Disclaimer: The designs reflect the goals and messaging of the campaigns they were created for
and do not represent my personal political views.
Political Campaign: Shea Backus Attack Mailer
Political Campaign: Jennifer Sanalitro
Brief:
BIG PICTURE MESSAGE: Jennifer Sanalitro will balance the budget and fix our economy
PROJECT-SPECIFIC GOAL: Persuasion
TONE & STYLE: Positive, Competent
*Disclaimer: The designs reflect the goals and messaging of the campaigns they were
created for and do not represent my personal political views.
Brief:
BIG PICTURE MESSAGE: Jennifer Sanalitro opposes increasing taxes and supports a balanced budget to get Illinois back on track by spending responsibly. She will cut taxes, decrease spending, and tackle inflation
PROJECT-SPECIFIC GOAL: Persuasion
CREATIVE THEME: “Plan”
TONE & STYLE: Bright, energetic, hopeful
*Disclaimer: The designs reflect the goals and messaging of the campaigns they were created for and do not represent my personal political views.